The entire reason I’m writing this article is to simply provide awareness of other products.
Google Analytics is great, easy to use as well as customize and provides a dashboard that is easy on the eyes.
There’s a big BUT here though…
I can think of a thousand reasons why any data-leak to a massive corporation is not a good idea, but your bread & butter/analytics on YOUR customers? Why should they reap the benefits..
The first alternative I list is indeed, open-source. Host it yourself, safeguard your data.
piwik.org – Open-Source #1 Pick / Recommendation!
This is the obvious choice for anyone who values anonymity and encrypting others’/your data.
All you need is a server with PHP/MySQL on it (you can even download a Bitnami Virtual Machine and run it on your desktop)
And there is a massive community surrounding the future of this product.
http://get.gaug.es/ – Paid 3 KissMetrics
clicky.com – Freemium
5 HEAP Analytics
heapanalytics.com – Paid